ADVANTAGES OF MOBILE MARKETING via SMS Messages (Texting).
 
Mobile MessagingMobile technologies such as TEXTING are interactive, measurable, and offer direct features. Mobile marketing represents an enormous opportunity and has become the marketing channel of choice for all business sectors. Mobile marketing is highly interactive and personalized and has a powerful and immediate impact. By integrating mobile technology into existing communication campaigns, businesses enable their customers to take advantage of special offers, cash in mobile coupons, obtain additional, relevant information and receive alerts about events. Mobile marketing enables advertisers to send out custom-made and personalized multimedia campaigns to lists of targeted audiences & enable customers to respond directly.

Features of Mobile SMS (texting) marketing include:

 • Anytime, anywhere communication that is direct and immediate
 • Targeted to particular audience groups based on age, profession or gender
 • Cost effective
 • Huge potential for viral marketing as customers tend to forward messages in groups
 • Can be easily integrated in cross-media including Web, TV, Print and Radio

Advantages of Anytime, Anywhere Mobile Marketing:

The highly portable nature of the mobile phone has changed the way people communicate. It makes customers and businesses available to each other anytime, anywhere and transactions can be done 24/7. This provides a tremendous advantage for businesses to reach out to customers at opportune moments.

Proximity and context are the two major factors that have a significant influence on mobile marketing.

Proximity: Because the mobile gadget is fixed on immediate location, there is enormous scope to tailor the communication to any particular location.
As an example, while shopping at the supermarket, a mother sees a diaper ad requesting her to text the word "diaper", 10 seconds later she gets a text response which includes 10% off coupon code. She of course chooses to buy that brand and save the 10%.

Context: Because it is associated with where you are, communication can also be adapted and modified to what you could be doing at that specific place.
As an example, while banking at your local branch, you see a banner that urges you to text the word "CD" for special rates, 10 seconds later you recieve a list of special unadvertised great rates for that day. You walk over to the bank customer service and open a new 6 month CD.

Advantages of using Creating Genius Solutions to send your bulk SMS message to customers:

Cost Effectiveness - Companies can choose to send bulk SMS messages to thousands of customers at a fraction of the price of other communication choices..

Targeted - Messages are sent to the targeted audience group based on the requirements or requests of that group.

Easy Tracking - Delivery and responses of messages are tracked stored in a database.

Immediate Delivery - Text messages are received almost instantaneously. Considering mobile phone users carry their phones everywhere, they will receive the message within seconds.

Call Creating Genius Mobile Solutions Now. 518-580-9100.

 



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